“Slow down and enjoy your life. It’s not only the security you miss by going too fast, but also where you are going and why.”
Photohunting helps me to slow down and enjoy the moment I am chasing for. An every day almost routine life is too hectic and busy, you are lucky one to grab a minute and think about anything important or even silly, why not? Being able to do it I found myself staring at beautiful images of postcards. It seems to me that postcards have not their best time, since in the era of Internet who needs them. Why should we go to bookstore to pick up a postcard when we can easily do it with one mouse click? Moreover, why should we spend money on it? Postcards or greeting cards for every occasion are available for free in web. It is a pity, indeed. Since there is no link between you and a postcard anymore, you do not do it alone, there is an intermediary between you and your choice. And I even do not mention that fact that we forgot how to hold a pen in our hands, everything is typed. However, how about the originality of each handwriting? Typed letters look the same. Yeah, there is much to ponder!
In 1861, John Charlton of Philadelphia created the first private postal card, called “Lipman’s Postal Card, Patent Applied For.” Government postcards came into the market in 1873. Postcards were novelties because of the pictures and designs that they used. In 1906, Eastman Kodak made a camera called the “Folding Pocket Camera” to create postcards out of photographs. Postcards were not used during World War I, as Germany was one of the main producers of postcards, and there were potential problems such as influenza epidemics spreading across country borders. However, advancing print technology brought about a new age of postcards after World War II. Postcards began to be printed in color, depicting pictures, historical buildings, national parks and exotic sceneries.
Will you believe that there was even “postcarditis” infection caught by many people in the world? Every town, city, and state had their own promotional card; every family counting itself among the middle or upper classes displayed on the parlor table an album bulging with different images. They believed that their city is the most beautiful!
Every postcard is unique, especially made on your own. Many of you, my Friends, are very talented and professional photographers who make excellent shots, thus your wonderful photos can be easily put into a postcard frame and delivered around the world. It is a good marketing tool. A postcard is better than something in an envelope. People are fast. We see and read very quickly – actually much more quickly than we even realize. With a postcard, even if prospects throw it away, they already saw your message regardless of whether they think they did or not. They saw it enough to either throw it away or keep it or respond to it.
How many times a usual postcard or a greeting card was used to show your gratitude. Countless. It was long ago before Internet existed. Certainly it took a long way to send a postcard to anyone, but imagine happy faces when the postmen deliver an envelope or a package with something inside…
How can you be content to be in the world like tulips in a garden, to make your every day bright and be good for nothing…
Hugs to all of you!